In the Spinoff last week, it was commented, when referring to the impact on local media by Facebook and Google:
A good interim solution would be to stop trying to find a direct and unequal value exchange between news media and the platforms and to instead raise a tax on digital giants directly. That will require a lot of energy, but it has the benefit of clarity. It is a response to a very new situation; a situation where global tax laws have allowed these companies to contribute very little locally despite making lots of revenue on the back of New Zealanders and Australians.
When we have raised the tax, the real debate begins: how best should we use public money to ensure the continued unearthing of daily truths?
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